Master Dealer is all about measured performance against a strict set of retail excellence standards.
It's not for all Sea Ray dealers. We make it completely voluntary. That way, we know that only our best and most committed dealers will become a Master Dealer.
Your vote counts toward your dealer earning Master Dealer status! You see, Master Dealer works closely with our Sea Ray Customer Satisfaction Indexing (CSI) system. Each year we send thousands of CSI questionnaires to new Sea Ray owners and service customers like you. Your responses to these questions count toward a dealer meeting certain Master Dealer requirements. Then we add additional Master Dealer requirements.
Here's an example to make sure your new Sea Ray is in perfect condition when it's delivered to you:
"A pre-delivery checklist is completed by appropriate personnel 100% of the time and retained in the customer's file. This checklist is in addition to the Sea Ray in-service checklist."
Here's another example when you take your Sea Ray to a dealer for service:
"Before work begins, the customer is provided an accurate quote for repair costs, as well as anticipated completion time and a customer signature approving the work is made on the repair order."
Qualifying Master Dealers earn points assigned to each of the 109 Master Dealer standards based on CSI results and the expert judgment of an independent on-site evaluator who visits each enrolled Master Dealer.
A perfect score is 2,000 points. To qualify as Master Dealer, a dealer must earn at least 90 percent, or 1,800 points!
There are three levels of Master Dealers.
Back to Master Dealer Program