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Sea Ray News

News/Press Releases


Knoxville, Tenn. - June 13, 2008 - The Sail & Ski Center, a Sea Ray dealer with locations in Austin, San Antonio and Lakeway, Texas, has become the first ever to be awarded a perfect score on a Sea Ray Master Dealer certification assessment.

"We are delighted to announce that Sail & Ski is 100-percent compliant with the best practices and quality standards required by this program," says Bob Reich, vice-president of Sea Ray Boats. Introduced in 1996, the Sea Ray Master Dealer program was the first standards-based certification program in the boating industry. It has been refined over the years to provide Sea Ray customers with a superior shopping, purchasing and ownership experience.

To become certified, dealers must meet a set of stringent operational standards - more than 110 guidelines covering service, sales, facility and parts - and submit to yearly on-site evaluations by an independent consultant. The dealership's retail and service teams must undergo continuous factory-sponsored training. Plus, they must achieve high scores on customer satisfaction index (CSI) surveys sent to their customers.

Sail & Ski has been recognized as a Sea Ray Master Dealer for the past ten years and has been named as one of only 11 Sea Ray Ambassador Dealers world-wide for the past three years. It also won both of Sea Ray's Top CSI awards last year, recognizing Sail & Ski as the #1 dealer in North America for customer satisfaction in both sales and service. Sail & Ski is ranked 12th in Boating Industry magazine's list of the Top 100 dealers in North America for 2007. "Customer service always has, and always will be, a top priority for our staff. We are very proud of our sales and service support teams. It's great to see that their hard work has paid off." Says Rod Malone, president of the Sail & Ski Center.

"The multiple honors earned by Sail & Ski's are a clear indicator of the first-class support it provides to its customers," says Robert Reich, vice president of customer and dealer support for Sea Ray. "Sail & Ski works very hard at delivering superior service, along with providing critical product feedback to Sea Ray to ensure that its customers receive the best possible boating experience. We congratulate Sail & Ski on its latest achievement."

For more information about Sail & Ski, log on to

Founded in 1969, the Sail & Ski Center has developed into the "Standard of Excellence" in boat dealers. As an authorized dealership for Sea Ray boats, Nautiques by Correct Craft, Boston Whaler, Crest Pontoon boats, and Kawasaki Jet Skis, Sail & Ski's boat brands are of the finest quality and best-selling in central and south Texas. The dealership's pro shop features the top selection of the most recent water skis, Ronix wakeboards, Hyperlite Wakeboards, Liquid Force Wakeboards, tubes and summer clothing for all of its customers' summer boating needs. For additional information, you can visit the Sail & Ski Center at any of its three Texas locations: Austin, San Antonio and Lakeway, or online at