KNOXVILLE, Tenn. - April 9, 2010 - Sea Ray Boats announced today that country music superstar Brad Paisley will headline the AquaPalooza 2010 Signature Event, which is scheduled for July 10 at The Reserve at Lake Travis near Austin, Texas. The event, hosted by Sea Ray and its local dealer Sail & Ski Center, will have Paisley performing in front of a crowd of thousands of concert-goers on boats.
"AquaPalooza has become synonymous with great music and great times on the water," said Rob Noyes, vice president of marketing for Sea Ray. "We're very excited to have a performer of Brad Paisleys caliber headlining this year's Signature Event. This is a free event where your boat is your ticket; there will be no land access to the Signature Event."
With a current single titled "Water" and a new tour called the H2O World Tour, it makes sense that Paisley should headline this year's AquaPalooza Signature Event. Paisley is a consummate singer, songwriter, guitarist and entertainer, which has earned him three Grammy Awards, 12 Academy of Country Music (ACM) Awards and 13 Country Music Association (CMA) Awards. He has released eight critically acclaimed studio albums and has accumulated sales of more than 10 million units. His most recent album, American Saturday Night, was ranked as Time magazine's No. 1 album of 2009 in any music genre. Paisley's most recent single, "American Saturday Night," was his 16th No. 1 - the last 12 of which were consecutive. Paisley's innovative and entertaining tours have consistently placed in the Top 5 in Pollstar for attendance, and his 2009 American Saturday Night tour played to nearly 1.2 million fans in eight months. Currently, Paisley is nominated for four ACM awards: Entertainer, Male, Album (American Saturday Night) and Video ("Welcome to the Future").
Lake Travis is located in the beautiful Texas hill country, a short drive from both Austin and San Antonio. "We're proud to have been chosen to host the Signature Event. It's a great opportunity to show the world what Lake Travis has to offer," said Buzz Watkins, co-owner of Sail & Ski, which has locations in Austin, Lakeway and San Antonio, and was recently ranked the No. 1 dealer in North America by Boating Industry magazine.
Lake Travis is a gem among Texas lakes, with approximately 19,000 acres of crystal clear water and 250 miles of shoreline with countless unspoiled coves and creeks to explore. The lake offers 15 marinas and 11 public boat ramps, as well as numerous powerboat, houseboat and PWC rental facilities. The Signature Event will be held at Mile Marker 22 at The Reserve at Lake Travis, a new waterfront resort between the Pace Bend and Point Venture areas of the lake. The Reserve encompasses one of the nicest and most pristine points of land on Lake Travis, which will be perfect for an on-water event of this magnitude, Watkins explained. When completed, The Reserve's facilities will include a world-class marina restaurant and equestrian center, making it one of the premier home and boating resort areas in the Southwest.
For those who can't make it to Lake Travis, Sea Ray dealerships around the world will transform more than 100 additional locations into official AquaPalooza event sites, making it easy for boaters to get to and enjoy the family fun. Most of the events will take place during the last two weekends in July. "Our dealers do an outstanding job of coordinating the AquaPalooza events in their areas," said Noyes.
In 2009, the fourth annual AquaPalooza attracted approximately 15,000 boats and 84,000 guests to 123 events from New York to California, and from Austria to Australia. Since its inception in 2006, the multi-location celebration has grown bigger each year. "It won't be easy to top the 2009 Signature Event, but we think the Lake Travis community, Brad Paisley, Sail & Ski and Sea Ray are up to the task," said Noyes. "As always, the event will be open to all boaters, not just Sea Ray owners. AquaPalooza is about sun and fun, great music, and togetherness on the water with family and friends."
Mark your calendars now for the most anticipated on-water boating bash of the summer. For more information, please visit www.aquapalooza.com.
ABOUT SEA RAY
Founded in 1959, Sea Ray is the world's largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 61 feet, Sea Ray makes a boat for every lifestyle - each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill Genuine IngenuityTM in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit www.brunswick.com.
ABOUT SAIL & SKI
Founded in 1969, the Sail & Ski Center has developed into the "Standard of Excellence" in boat dealers. As an authorized dealership for Sea Ray boats, Nautiques by Correct Craft, Boston Whaler, South Bay pontoon boats, and Kawasaki Jet Skis, Sail & Ski's boat brands are of the finest quality and best-selling in central and south Texas. The dealership's pro shop features the top selection of the most recent water skis, Ronix wakeboards, Hyperlite Wakeboards, Liquid Force Wakeboards, tubes and summer clothing for all of its customers' summer boating needs. For additional information, you can visit the Sail & Ski Center at any of its three Texas locations: Austin, San Antonio and Lakeway, or online at www.sailandski.com.
ABOUT THE RESERVE AT LAKE TRAVIS
Encompassing 300 lush acres of rolling hill country and featuring 3.5 miles of pristine shoreline along the south shore of Lake Travis, The Reserve at Lake Travis is the ultimate in Texas luxury living. Located on Thurman Bend Road, The Reserve features large, one to five-acre home sites that are carefully designed to take full advantage of expansive vistas and water frontage. Complete resort amenities include a comprehensive equestrian center, private lake club, full service marina with 250 covered boat slips, swim center featuring a lazy river and water park, and more. The Reserve was designed by Hal Jones Development, a real estate development firm based in Austin that focuses primarily on Texas coastal and hill country properties. Visit www.reserveatlaketravis.com for more information.
For additional information, contact:
Sea Ray Boats
2600 Sea Ray Blvd.
Knoxville, TN 37914
Phone (865) 971-6625 / Fax (865) 971-6413