KNOXVILLE, Tenn. - April 27, 2010 - Most dogs and cats are more than pets. They're members of the family. This means they're not only a part of lifes daily routines, but also those special moments that bring a family closer - like adventures aboard your boat.
That's why Sea Ray Boats created its Pet and Water Safety (PAWS) program, to help boaters keep their pets healthy and happy on the water. In a recent survey of its customers, the company found that more than 60% of Sea Ray owners had dogs and cats, and nearly two-thirds of them take their pets - primarily dogs - on their boats between five and 15 times a season.
"A number of boating groups and websites encourage the use of dog lifejackets, but not a lot of other practical advice exists," said Rob Noyes, vice president of marketing for Sea Ray. "Since a lot of our owners have pets and take them boating, we saw this as an opportunity to step up and create a primary resource on the subject."
Sea Ray recently launched a PAWS website (www.petandwatersafety.com) with the help of lead partner Nestlé Purina PetCare, the official pet food sponsor for the program. The site currently includes feature articles, guidelines, safety tips, contests, gear, and special offers from PAWS sponsors. Sea Ray is also pleased to announce that outdoor gear manufacturer Onyx has signed on as the PFD sponsor.
"It's crucial for pet owners to be aware of the special considerations for pets around the water, so the fun isn't spoiled by an unsuspected emergency or illness," said Christopher Padgett, vice president of marketing for Nestlé Purina. "Were proud to take a lead role in the PAWS program. Pets and pet owners love the water and boats, and we think this is a great way to get the message out about pet safety."
Sea Ray hopes to attract more sponsors in the near future, in order to further spread the reach of PAWS. "While Sea Ray created the program, we want all pet owners, boaters, and water lovers to benefit from its existence," said Noyes. For more information about PAWS, visit www.petandwatersafety.com.
ABOUT SEA RAY
Founded in 1959, Sea Ray is the worlds largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 61 feet, Sea Ray makes a boat for every lifestyle - each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.
ABOUT NESTLÉ PURINA
Nestlé Purina PetCare promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world's largest food company. Visit www.purina.com for more information.
Onyx has the reliable, dependable, and trustworthy gear you are looking for to keep you outdoors longer and allow you to experience nature on your terms. Onyx products include lifejackets, rainwear, pet vests, flotation cushions, and inflatable PFDs. Find out more at www.onyxoutdoor.com.
For additional information, contact:
Sea Ray Boats
2600 Sea Ray Blvd.
Knoxville, TN 37914
Phone (865) 971-6625 / Fax (865) 971-6413