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Press Release Archives

Press Release Archives

AquaPalooza Set to Be Larger and Louder in 2008.

FOR IMMEDIATE RELEASE

KNOXVILLE, Tenn. - May 19, 2008 - The boating world is once again buzzing about Sea Ray’s AquaPalooza, the annual multi-location marine extravaganza that will celebrate three years of unmatched on-water excitement this summer. The amazing, one-of-its-kind event recently won a Mercury Award from Mercomm, Inc. for excellence in public relations and marketing communications.

"We’re creating quite a stir in the industry with AquaPalooza. It’s really incredible that so many people show up in so many places at the same time,” said Rick Stone, president of Sea Ray. "The event is Sea Ray inspired, but really it’s all-inclusive, and everyone is welcome. It’s a testament to the boating lifestyle. And no other boat company can replicate AquaPalooza because we already invite everyone. It will always be wide open, but always associated with Sea Ray."
The World’s Largest Boating Party expects to draw a record 50,000 guests this year to 150 events on lakes, rivers, bays and harbors from New York to California, Egypt to Australia. Last year, AquaPalooza attracted more than 10,000 boats and 30,000 guests to 120 events worldwide - a 42 percent increase from the inaugural event in 2006.

Most of this year’s festivities will take place during the last two weekends in July, but other events are planned both before and after these dates. In fact, the first AquaPalooza event of the year recently took place in Cancún, Mexico. It drew 23 boats and 140 participants for a day-cruise to Isla Mujeres, where there was great music, food and beverages.

Sea Ray and its dealers will officially kick off AquaPalooza stateside from July 18 to 20 at the Signature Event in Lake of the Ozarks, Mo. Hosted by MarineMax Lake Ozark, MarineMax Osage Beach and MarineMax Laurie, this massive heartland jam will feature food, drinks, music, games, giveaways and much, much more. Guitar rockers Third Eye Blind and ‘80s radio legend Eddie Money will shake things up as they perform live from Coconuts Caribbean Beach Bar & Grill and The Horny Toad in Lake Ozark.

Other special events include dancing under the stars, an on-the-water photo scavenger hunt and a fireworks finale to rival a Fourth of July celebration.
For those who cannot make it to Lake of the Ozarks, Sea Ray dealerships around the world will transform 150 additional locations into official AquaPalooza party sites, making it easy for boaters to get in on the action. "Our dealers do an outstanding job of coordinating the AquaPalooza events in their areas," said Rob Noyes, vice president of marketing for Sea Ray. You can visit the AquaPalooza Website at www.aquapalooza.com or call 800-SRBOATS to see what fun events may be in your own backyard.

Noyes also credited Sea Ray’s boating partners for the unparalleled success of the annual festival. "Our sponsors and dealers are key components in making the AquaPalooza weekends the memorable events we want them to be," he said. This year’s supporting companies include Mercury MerCruiser®, GMC®, Sony®, Raymarine®, Sebago®, NBOA® Marine Insurance, EZ Dock®, Land Resource Companies, and Boating magazine.

"AquaPalooza is about boating, great tunes, fun and togetherness with family and friends," added Noyes. "Whether folks are new to boating or seasoned veterans, this event is for all people who love life on the water. No one throws a party like Sea Ray."
Don’t miss out on the most anticipated on-water boating bash of the summer. For a listing of events, visit www.aquapalooza.com or call 800-SRBOATS. Register online, participate in an event near you and get a free T-shirt!

ABOUT SEA RAY
Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 60 feet, Sea Ray makes a boat for every lifestyle - each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.

ABOUT BRUNSWICK
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Rayglass, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.