SLX 360 Outboard at sunset

Sea Ray Unveils the All-New SLX 360 Outboard at CES® 2026

Redefining the Mid-Sized Premium Day Boat Category

Published on Jan 6, 2026

LAS VEGAS – January 6, 2026 – Sea Ray, a Brunswick Corporation (NYSE: BC) brand and iconic leader in luxury marine craftsmanship, today unveiled the all-new SLX 360 Outboard at the 2026 Consumer Electronics Show (CES®). The newest addition to the SLX lineup sets a new benchmark for large premium day boats, delivering next-generation marine technology, elevated comfort, and a refined, intuitive user experience, all within a dynamic 36-foot design.

Developed at Brunswick’s state-of-the-art Technology Center in Florida, the SLX 360 Outboard introduces advanced design and manufacturing innovations that create a fully integrated, seamless user interface across the vessel highlighting the synergies between several of Brunswick’s most iconic brands. The helm, Sea Ray’s most automotive-inspired to date, features steering wheel-integrated controls, dual Simrad® Ultrawide NSX displays, and deep connectivity with Mercury Marine propulsion systems. Boaters will experience enhanced command through responsive touchscreens, auto-routing, autopilot, automatic lighting, precision joystick piloting with an integrated bow thruster, and onboard diagnostics.

Optional systems, including the Fathom® e-Power energy solution and a gyro stabilizer, further elevate the vessel with enhanced efficiency, comfort, and stability. Future options will include the newly launched Simrad® AutoCaptain.

Luxury and Innovation in Every Detail

The SLX 360 Outboard blends thoughtful design with premium craftsmanship to create an onboard experience that redefines the category. Signature features include:

  • A climate-controlled cockpit and private cabin, designed for comfort in all conditions
  • A separate full stand-up head, accessible without exiting the sleeping quarters
  • An engineered swim terrace door for improved access to the water
  • A convertible summer galley, powered helm seat, and rotating powered port companion seat
  • Expansive hullside windows on both sides of the bow for an immersive, connected experience
  • Purpose-driven storage and service access, including an oversized in-floor cockpit compartment not typically available in this size class

A New Standard for the Category

“At Sea Ray, we design every model with the goal of creating unforgettable experiences on the water, and the SLX 360 Outboard delivers on that promise at every turn,” said Keith Yunger, President, Sea Ray. “From its automotive-inspired helm to its yacht-class amenities, this model reflects a new era of Sea Ray design, where technology, craftsmanship, and comfort come together seamlessly. We are proud to introduce a boat that truly elevates what boaters can expect in this category.”

SLX 360 Outboard Specifications

  • Length (with outboard engines and anchor): 38' 1"
  • Beam: 10' 10"
  • Dry Weight: 18,100 lbs
  • Fuel Capacity: 275 gallons
  • Water Capacity: 30 gallons
  • Engine Power: Powered by triple Mercury® 300 Verado® V8 Outboards with Joystick Piloting, DTS & e-Steering

The SLX 360 Outboard will be on display throughout CES® 2026 in Brunswick’s immersive exhibit (#5041), as well as the upcoming Miami International Boat Show. Click to learn more about the SLX 360 Outboard.


ABOUT SEA RAY
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
ABOUT BRUNSWICK
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.
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