Published on April 19th, 2023


The Next-Generation Model from Sea Ray Showcases a Sophisticated Design Along with a Comprehensive Range of Features that Elevate the Boating Experience

KNOXVILLE, Tennessee (19 April 2023) — Sea Ray is continuing the evolution of its premium SLX® Series with the official launch of the SLX 280 Outboard. The brand-new vessel offers unmatched performance, an optimized layout, convenient storage and innovative technologies for an exceptional day on the water. 

“The SLX 280 Outboard is the latest new model from our SLX Series”, said Keith Yunger, Sea Ray president. “Last year we introduced the SLX 260, which received accolades for design and innovation. Our latest model maintains the sleek styling and premium features found on the 260, but with more space and additional amenities that help boaters enjoy a day on the water.” 

With athletic hull-side sculpting and head-turning elegance, the SLX 280 Outboard features an impressive overall length of 31 feet 5 inches, and is meticulously crafted from bow to stern to provide maximum space and comfort. Its luxurious cockpit includes an enhanced layout for improved functionality and more room. Deeper seating promotes ergonomics while seamless storage spaces, like the cockpit floor compartment, keep gear secure when not in use. For convenience and flexibility, the cockpit can be upgraded with a drawer-style refrigerator and an end table equipped with an inductive charging station, dry-storage compartment, and cup holders.

Perfect for socializing under the sun, the U-shaped bow showcases lounge-style seating and foldable armrests. A teak table and a filler cushion that converts the bow into a sunpad can be added with the Comfort Bundle. Delivering coverage from the sun with a touch of style, the sporty optional Power Tower can be electrically lowered or raised and features an extendable sunshade. The Power Tower can also be enhanced with Fusion® Signature Series speakers, part of the Entertainment Bundle’s Premier Audio package, and LED RGB-W color-changing lighting with a Sea Ray logo projection is available with the Lighting Bundle. At the transom, the expanded sunpad offers waterside relaxation along with an integrated cooler and a large compartment to stow inflatables and water toys.

For superior performance, the SLX 280 Outboard is powered by twin Mercury® 250 Verado® engines with Joystick Piloting, integrated SmartCraft® technology, Digital Throttle & Shift (DTS) controls and optional Dynamic Running Surface™. Outfitted with the latest technologies for effortless captaining, the helm includes a Dual Digital Dash™ with standard 9″ Simrad® touchscreen displays, Mercury Marine® engine data, Active Trim control & monitoring, CZone® digital switching and a Fusion® stereo system. 

The SLX 280 Outboard is available now for order in North America. Timing for international availability to follow. For more information about Sea Ray, and to view the complete lineup, visit

Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.  Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.  Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit

SLX 260 dual running outboard sterndrive sunset
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