SEA RAY® TO FEATURE EXCLUSIVE FIRST LOOK AT THE SLX® 280 OUTBOARD AT THE MIAMI INTERNATIONAL BOAT SHOW
Published on February 1st, 2023
Sea Ray Will Also Showcase the New SLX 260 Surf, SLX 260 Outboard and Exhibit Sundancer®, SLX, SDX® and SPX® Models from its 2023 Lineup
KNOXVILLE, Tenn. (Feb. 1, 2023) — Sea Ray is kicking off the new year with the reveal of an all-new model. At the Miami International Boat Show (MIBS), Feb. 15–19, Sea Ray will host an exclusive first look at the SLX 280 Outboard at its display at the Miami Beach Convention Center. In addition, Sea Ray will exhibit 10 models from its Sundancer, SLX, SDX and SPX families, including the SLX 260 Surf and SLX 260 Outboard making MIBS show premieres. As one of the largest boat and yacht events in the world, the Miami International Boat Show attracts hundreds of thousands of attendees with more than 1,000 exhibitors.
“This year at MIBS, we’re presenting an exclusive experience for show attendees – the opportunity to be the first to see the brand-new SLX 280 Outboard,” said Keith Yunger, Sea Ray president. “This boat is the latest evolution of Sea Ray’s next-generation sport boats. We’re also returning to MIBS with an expansive collection of boats from our 2023 lineup, including our recently launched SLX 260 Surf making its MIBS debut.”
The SLX 280 Outboard showcases modern and athletic hull-side sculpting with a comprehensive range of features that elevate the boating experience. Its luxurious and ergonomic cockpit includes updated spaces with more room, improved seating and seamless storage. The U-shaped bow creates a spot for socializing with lounge-style seating, the optional Power Tower provides sun coverage and easy-to-reach wakeboard racks, and the optional cockpit table adds flexible storage. The expanded sunpad offers waterside relaxation along with an integrated cooler and a compartment to stow inflatables and gear.
For performance and control, the SLX 280 Outboard is equipped with twin Mercury® 250 hp Verado® engines with Joystick Piloting. Technology highlights include a Digital Dash™ featuring two Simrad® touchscreen displays and a Fusion® stereo. The SLX 280 Outboard can be upgraded with a variety of bundle packages to meet boater’s preferences.
Also featured at the show, the SLX 260 Surf blends the next-level luxury of the SLX 260 with innovative wakesurfing technology to deliver elevated experiences for casual cruisers and thrill seekers. A surf system powered by a Mercury MerCruiser® 6.2L MPI ECT engine with a forward-facing Bravo Four S® drive generates the ideal wake for tow sports. Working in tandem with a custom user interface, electric surf tabs and ballast tanks control the height of the wave and produce a long or short pocket perfect for performing tricks. The SLX 260 Surf also presents a host of premium features, including a watersports tower with a Bimini top and a manual submersible step that facilitates access to the water.
In addition, the display at MIBS will feature the Sea Ray Inspired Design Center, giving attendees the ability to create their dream boat. The design center will offer an up-close look at exterior colors, upholstery colors, flooring options and more. Attendees can use the Build-A-Boat kiosk to choose a model, customize their options and then watch their selections come alive.
The following boats from each of Sea Ray’s model series will be available at MIBS:
SLX 280 Outboard – exclusive first look
SLX 260 Surf – MIBS show premiere
SLX 260 Outboard - MIBS show premiere
The Miami International Boat Show runs Feb. 15–19. Sea Ray will host a display at the Miami Beach Convention Center – MB354. For more information about Sea Ray, and to view the complete lineup, visit SeaRay.com.
FOR MEDIA: Wednesday, Feb. 15, at 11:25 a.m., Sea Ray will host a media event to introduce the SLX 280 Outboard and highlight the SLX 260 Surf, SLX 260 Outboard and 2023 model portfolio. This event will be a stop on the Brunswick press tour, taking place at the convention center Wednesday morning. For one-on-one interviews, or if you are unable to attend and would like to schedule a tour, please contact Sara Moore at [email protected] to reserve a time.
ABOUT SEA RAY
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.