SEA RAY® TO SHOWCASE 2024 MODEL LINEUP AT THE FORT LAUDERDALE INTERNATIONAL BOAT SHOW, INCLUDING THE ALL-NEW SPX 210 OUTBOARD AND SLX 280 OUTBOARD
Published on October 19, 2023
Sea Ray will also mark the occasion as its anniversary kick-off of 65 years of Meticulous Craftsmanship and the iconic Sea Ray brand
KNOXVILLE, Tenn. (Oct. 19, 2023) — Sea Ray will feature almost every outboard model from its 2024 lineup at the 64th annual Fort Lauderdale International Boat Show (FLIBS), Oct. 25-29. Among the lineup, Sea Ray's next-generation SPX 210 Outboard will make its North American debut after a successful European premiere earlier this fall, including being named Power Boat of the Year under 7 meters by Moteur Boat Magazine in France. The impressive in-water display will also feature the new SLX 280 Outboard, along with additional Sundancer, SLX, SDX and SPX models.
FLIBS also designates the start of the brand's 65th anniversary, marking six and a half decades of meticulous craftsmanship since its founding in 1959.
"As we embark on our 65th year of building this iconic brand, we couldn't be more optimistic about the journey ahead," said Keith Yunger, Sea Ray president. "At this show, we'll feature innovative models from our entire lineup including the award-winning, all-new SPX 210 Outboard."
SPX 210 Outboard
Designed to be noticed, the SPX 210 Outboard delivers enhanced technology and elevated design, all in 21 feet. The vessel truly stands out, showcasing a powerful Mercury® 150 FourStroke outboard engine for superior performance and an extensive range of standard amenities. The spacious cockpit includes luxurious seating like the L-shaped bench and convertible port companion lounger, and the plush bow and transom sunpads encourage relaxation under the sun. Additionally, the cockpit has been designed to be self-bailing with drainage channeling that keeps the cockpit dry and makes cleanup easier.
Equipped for all-day thrills, the SPX 210 Outboard is perfect for hosting friends, sharing a casual cruise or experiencing the rush of wakeboarding. For watersports enthusiasts, the boat’s ski tow pylon provides quick attachment for tow lines, and the full-sized ski locker compartment in the cockpit floor secures boards, life jackets and other gear when not in use. Offering simplified control for novices and experienced seafarers alike, the helm is outfitted with a Digital Dash featuring a standard 7″ Simrad® touchscreen display and Mercury Marine® SmartCraft® Connect for intuitive engine monitoring. The vessel can also be upgraded with bundles to complement boaters’ lifestyles.
SLX 280 Outboard
Making its FLIBS debut, the SLX 280 Outboard showcases elegant, head-turning style along with premium features that elevate any on-water adventure. Its upscale cockpit includes optimized spaces with more room, improved seating and seamless storage. The U-shaped bow encourages socializing with lounge-style seating, the optional Power Tower provides expansive sun coverage, and the relaxing transom sunpad offers a convenient integrated cooler and a large compartment to stow watersports gear. For added functionality and flexibility, the cockpit can be enhanced with upgrades, such as a drawer-style refrigerator and an end table with an inductive charging station.
The SLX 280 Outboard is propelled by twin Mercury 250 Verado® engines with Joystick Piloting, SmartCraft Digital Throttle & Shift (DTS) controls and optional Dynamic Running Surface™ for unrivaled power and smooth handling. Captaining the helm is made effortless with the latest technologies, including a dual Digital Dash with 9″ Simrad NSX® touchscreen displays, SmartCraft Connect, Active Trim control & monitoring, and CZone® digital switching. In addition, the vessel can be customized with a variety of bundle upgrades.
For more than half a century, Sea Ray has set the standard and pushed the limits of performance and craftsmanship to elevate the boating experience. 2024 will mark the 65th anniversary of Sea Ray at the helm of defining the boating lifestyle. At FLIBS, Sea Ray will kick off its anniversary celebration and showcase the newest evolutions of its industry-leading product, such as the SPX 210 Outboard and SLX 280 Outboard. Sea Ray will also highlight the latest technologies and advancements with a selection of outboard models from its 2024 lineup including the award-winning Sundancer 370 Outboard.
The following is the complete list of Sea Ray models that will be available at FLIBS, including boats from each model series:
SLX 280 Outboard – FLIBS debut
SPX 210 Outboard – North American show premiere
Additionally at Sea Ray’s show display, Sea Ray Owners will receive access to an exclusive lounge with opportunities to relax, enjoy refreshments and connect with the Sea Ray team.
Located in the “Yachting Capital of the World,” FLIBS is the largest in-water boat show on the planet. The five-day show attracts more than 100,000 attendees and 1,000 exhibitors representing 52 countries with more than 1,300 boats on display.
The 2023 Fort Lauderdale International Boat Show runs Oct. 25–29. Sea Ray will host an in-water display at Bahia Mar North – Red Zone, Docks G/H, Slips 1–3. For more information about Sea Ray, and to view the complete lineup, visit SeaRay.com.
FOR MEDIA: Members of the media are invited to schedule a tour of the Sea Ray lineup. Please contact Sara Moore at [email protected] for more information.
ABOUT SEA RAY
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Flite, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.