SEA RAY® ADVANCES THE EVOLUTION OF ITS SLX® SERIES WITH THE LAUNCH OF THE SLX® 280
Published on October 5, 2023
The All-New Model Showcases Signature Sea Ray Style
in Every Perfectly Crafted Detail from Bow to Stern
KNOXVILLE, Tenn. (Oct. 5, 2023) — Sea Ray is advancing its premium SLX line and attracting attention out on the water with the launch of the new SLX 280. In the wake of the SLX 280 Outboard’s debut, Sea Ray is continuing the evolution of the model family with a sterndrive variation, giving boaters the opportunity to choose their preferred type of propulsion. Like the SLX 280 Outboard, the stylish SLX 280 features a luxurious interior, effortless performance, improved seating, convenient storage and innovative technologies for an elevated on-water experience.
“Earlier this year, we released the SLX 280 Outboard which was met with positive reviews from our dealers, media and boaters,” said Keith Yunger, Sea Ray president. “Now with the launch of the SLX 280, we’re excited to introduce consumers to the sterndrive variant of this new model, as we continue to expand and develop the next generation of the SLX Series.”
Expertly crafted with Sea Ray’s signature sleek and modern design elements, the yacht-certified SLX 280 has an overall length of 28 feet, eight inches and an expansive cockpit optimized for space and comfort. It includes deep ergonomic seating and storage areas that seamlessly blend into the environment. The transom locker and floor compartment can be used to store inflatables and gear, and a compartment under the transom sunpad can be filled with ice for an integrated cooler. For added convenience, the cockpit can be upgraded with a drawer-style refrigerator and an end table offering an inductive charging station, dry-storage compartment and cup holders.
Encouraging carefree relaxation, the plush U-shaped bow seating creates a luxurious place to recline with lounge-style seating, and the broad transom sunpad presents an enticing spot to soak up the sun. When it is time for a refreshing dip in the water, the swim platform with an optional submersible step provides seamless access. To keep boaters cool, the optional Power Tower offers a sporty canvas top and an extendable sunshade. For easy storage, the tower can be electrically lowered or raised.
Equipped for remarkable power and performance, the SLX 280 is propelled by a 350-horsepower Mercury® MerCruiser® 6.2L MPI ECT engine with a Bravo Three® drive, SmartCraft® technology and Digital Throttle & Shift (DTS) controls. The helm delivers simplified captaining with a dual Digital Dash featuring standard 9″ Simrad® NSX® touchscreen displays and SmartCraft Connect for intuitive engine monitoring. Providing entertainment out on the waves, the Fusion® stereo system at the helm puts music controls easily within reach. Available with the Entertainment Bundle, inductive charging stations located near the helm and companion seats ensure that phones stay powered up for all-day fun.
Aboard the SLX 280, peak performance and impeccable style flawlessly blend with upscale amenities and intelligent technologies. For a personalized touch, boaters can choose to upgrade their SLX 280 with bundle packages to complement their needs and lifestyle. Selections include Anchor, Comfort, Entertainment, Essentials, Lighting and Water System Bundles.
The SLX 280 is available now for order in North America. Timing for international availability to follow. For more information about Sea Ray and to view the complete lineup, visit SeaRay.com.
ABOUT SEA RAY
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.